Social Media is Exhausting

There is a month, day, and psychological disorder for everything society has to offer. In November, it was time for every brilliant mind to write her or her own mediocre novel. Don’t worry if you missed it, another opportunity starts November 1, 2014. Days, weeks, and months are dedicated to the most preposterous reasons but in November, writers all unite for a common cause. It’s the month to write and publish novels, and it is not for me. Writers will tell you; do this one thing for yourself: write one hour a day just for you. I do, but its different, therefore as is my blog.

I enjoy writing with a pen and journal, much like a daily devotion.  I carry my journal with me where me wherever I travel. The wonderful pages this book holds are magical. They truly read like a story of my life with few holes. They post the delicate strokes of your pen on your beautiful stationary purchased for you so you can write something, write anything, this is my hour.

I feel social media is so exhausting. Twitter, tumblr, Instagram, Vine, WordPress, and Pinterest are all websites that build personal branding and they will take your complete waking hours if you focus all hours on keeping them all up to date. I find one slipping and try to salvage and pick up for awhile, I have a strategy but life will not allow it.

Technology has imprisoned us, and we, myself included, as allowed it. Not a person should know when my relationship ended before I was prepared but because of social media everyone found out much much too soon. I’m sure everyone has noticed taking your phone to your yoga, cycling, or going on a run and return to find five missed calls and angry texts. People are intrusive regardless of preference.

The biggest strategy is ton use strategy at all on social media to build your own brand. Trust that your brand will build like wildfire on its own or strategically place itself in different places among tumblr and the grounds within it and pinerest. (We are clearly referring to handmade soaps or a shirt from etsy and a small business on Pinterest)This is simple because marketing ROI in these areas is so hard to turn over. I am seeing results from both. I see an experiment in the future.

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Marketing Strategies That Moved Me to Tears

Nikon D3200

I recently bought a Nikon D3200 from a professional camera shop instead of Best Buy. My camera in total was enough to drive me to tears three times. Best Buy price matches from the Internet. I was completely uneducated when I embarked on this purchasing journey and it is rather unfortunate the entire decision was based off of the marketing strategies placed on the “consumer” instead of my education of Nikon, Canon, and the middlemen involved.

I love taking pictures, one glance on my Instagram account, Facebook, Pinterest, or tumblr will tell you this, so it was time I took matters into my own hands and purchased a quality camera and lens to begin a lifelong hobby. I enjoy minimalist photography but also whatever piques my interest. I avoid our local camera shop initially because of their inability to match prices, their knowledge and my disadvantage, a known marketing strategy for anyone trying to up-sell, and head instead to Best Buy, where they acknowledge manufacturer rebates, offer their own sales, and price match any location both online and mortar you can find at a better price. I wanted an EOS or a DSLR, and knew my price point, and Best Buy had an amazing deal and price matched an even better one on the Canon of my dreams. The manager and the woman approved it, but upon returning the next day, the next manager refused even after yesterdays manager was called at home. This was the first round of tears, because it had been such a long road to even get to this point, and without the sale the camera simply couldn’t be purchased. Today, as I reflect, I wonder: Why do girls cry so much more easily than boys?

“Until puberty, boys and girls cry in equal amounts. However when the estrogen levels rise in girls and bring them to tears more often, the testosterone increasing in boys are causing less tears than their female counterparts. Once we reach adulthood, women cry approximately four times as much as men- about 64 times a year, as opposed to 17 times for men. We could blame a protein named prolactin, which also control breast milk production, is present when someone cries emotional tears. The protein gets the endocrin system flowing, making more people more prone to crying and women have 60% more prolactin in their bodies at any given time do to men. Another reason for men’s stoic nature could be that men sweat more than women. When men sweat, then may need to release some toxins that are found in emotional tears, lessening their need to cry. Women have them too, but when men cry since they sweat they need to cry fewer tears. Men may have saved their tears for disasters, but when hormones and middle age hits, the statistics change again.”

Okay, so Discovery helped me now, but in the moment I was devastated and needed another way. Fortunately, my parents had been plotting to buy me a “present” anyways and told me to return to Best Buy and get the one I really wanted. I returned a third time, to be told they could not do anything in price matching, and I was forced to wait around fifteen minutes for the second time and I was about to spend more money than I was comfortable with standing waiting, and falling prey to their antics. I get in my car, this time I am so frustrated that I am in tears, and go to Jack’s, much like heading out of the “Pride Lands”.

It’s intimidating just to walk in the store; there are lenses behind the counters, camera’s that are easily valued at what my car is now worth, and what I now know to be fifteen professional photographers working there always ready to assist customers who only buy from them. I happen to walk right up to the owner. I ask questions about the Canon EOS and the Nikon DSLR’s and he realizes I am not going to buy the full price, know little, would like to learn more, and calls me out. He informs me this is unethical, and I am asking him for information in his store only to take business elsewhere, I tell him he is unkind and this is no way to establish business and this is how our relationship begins. I want to walk out of the store but I am defiant and stand there like a child and quietly argue. I feel bad, and he points our marketing strategies that make me angry yet I know is right, then he calls out the most obvious, Best Buy treated me worse than he has yet, and he is being truthful. Tears.

I learn they will never price match, but they will always service my camera for free and I know where I take it, that he will personally teach me how to use it, and for any question after that day he will also teach me, and slowly the fifteen photographers will also turn me into one as well. The most frustrating aspect is the marketing, good and bad that affects the consumer makes the decisions even if they aren’t bluntly called to your attention. I hesitated, argued his sound strategies, and after three hours I walk out of the store with my new Nikon D3200, and four pages on exactly how to use the camera, in MY language. I have returned to ask questions on the WIFI and he is amazing, and it was worth my tears, and the refusal of price matching.

I guarantee he does not cry as much as a woman. He was stoic, cold, and had zero qualms hitting me while I was down and he knew I would walk out with a camera when I hesitated. Reflecting on how smart we both were to use this strategy and make this purchase even when in the moment I knew exactly what he was doing makes me want to cry again. Possibly knowing our weaknesses, that my friends, was the best marketing strategy of all.

Do women cry more than men? : (http://curiosity.discovery.com/question/woman-cry-more-than-men)

What Clothing Reveals You

cropped-banner

When I was in high school, my mother insisted on forcing me to try on every single pair of jeans ranging from Wal-Mart jeans to Kohl’s jeans, Macy’s to Meijer, and not a single pair fit. This was because I was slightly under five feet tall, had an eight pack without a waist, and legs as thick as tree trunks from forty hours a week training as a gymnast. Finally, she conceded and we walked into the Keystone Fashion Mall and spent egregious amounts of money on several pairs of designer jeans that I was quite certain had been manufactured in mass amounts just for me. The jeans were so soft they could have been my pajamas and I was hooked.

Tonight it was a bit chilly on my evening run, I was in my ¾ length lulu lemon pants thinking I need to go back to store that is also a yoga studio in Hyde Park and purchase winter running gear, and it occurred to me one pair of pants alone would cost a little under $100.

$100 pants to run in. Why? And why would I think it’s a good idea to buy them?

Simple! I grudgingly walked in there the first time after an exhausting day searching for running shorts and yoga pants only to find that once again ten years later (yikes I’m feeling old!) not a single item of clothing tried on that day fit me. When you are tiny, there is nothing more upsetting, and I will go without before I will wear something that does not fit. I am not spoiled, or trying to look attractive, I just will not look sloppy and giant clothes simply aren’t comfortable. Lulu Lemon’s clothes fit me like a glove, they are also the perfect length, wash wonderfully, and last forever. They are simply worth the investment. Once again I find myself asking: “What’s in a name?”

If you can look beyond the price, the place of purchase, and the designer, there are still multitudes of factors that affect purchasing decisions. Once the item is purchased, it is still situational based on the aggregate of psychological and sociocultural factors acting on individual or groups affecting behavioral patterns.

I CAN MAKE THIS SIMPLE

My name is actually Kelli and the situation is real as is the dress I bought. Forbes will explain it below:

I ruined my favorite “power” shirt for interviews but it clearly wasn’t working anyways considering I’m still unemployed. Mom immediately took me shopping to fix me superstitions I developed from gymnastics and well….. I found an amazing blue Banana Republic dress in a 00 Petite for a silly amount, but not necessarily a deplorable amount, either. I will take it home, after receiving excellent customer service, crop it 3 inches since I’m still too short, and wear it to Summer interviews to make me feel better to the people, who already presume they know who I am, just by looking at me.

American’s rely on clothing because there isn’t an official way to socially rank people such as a caste system or aristocracy. Therefore clothes are our economic and social indicator. It gives us comfort; it lets us know where we sit in the world. The doctor cited in the article on Forbes tells us that there isn’t a particular article or style that makes a person look unsuccessful, but not taking the time or the effort, or hiding and undoing who you are does come across badly.

I however disagree. If you previously purchased your jeans that fit and flatter you, and you absolutely know this because your personal shopper informed you of this, and your cashmere or cable knit wool J. Crew sweaters are in perfect condition as well as your puffer jacket, and your Tori Burch riding boots are timeless as well as new, you can get dressed in less than 2 minutes (I did today) and be out the door and look timeless and “put together”. Hiding parts of your body sometimes do wonders for certain body types, and everyone has to dress for their own body type. But sadly yes, clothes immediately tell a story about you, and are used as a wicked weapon.

Interviews are SO tricky. Everyone interviewing has been incessantly warned about colors. I provided a link instead of going into details. My conundrum has always been: my full suit (a jacket and pencil skirt which fits me amazing but makes me look terribly uptight), my suit jacket with a tan pencil skirt, or my dress. The level of “dressiness” was in descending order and it is my job to decipher the type of job, the atmosphere of the office or corporation, and the formalness of the interview.

After, if I ever manage to land a job, Pinterest is here to assist me, I don’t need assistance after I get a position, but if I did, for outfits, classic wardrobe makes, and what young professionals need to wear to work is all on the internet to assist us. There is also tumblr, WordPress obviously, and many other links to blogs from Pinterest I have yet to discover to assist the confused ones. I provided just a few, including my own Pinterest site, where I post outfits I’m in love with.

How do I want to feel? It doesn’t matter because “I am what I wear” according to Dr. Baumgartner, the doctor citer in Forbes who recently wrote the book titled appropriately, “You Are What You Wear: What Your Clothes Reveal About You”

So, “What’s in a name?” It’s “The brand name”. It’s the social hierarchy that makes all right in the world. Our own caste system that allows Hollywood to be our aristocracy and lulu lemon to be the higher caste “go-to” for workout clothes because they are simply amazing.  So really, the answer to this question is simple too.