I recently bought a Nikon D3200 from a professional camera shop instead of Best Buy. My camera in total was enough to drive me to tears three times. Best Buy price matches from the Internet. I was completely uneducated when I embarked on this purchasing journey and it is rather unfortunate the entire decision was based off of the marketing strategies placed on the “consumer” instead of my education of Nikon, Canon, and the middlemen involved.
I love taking pictures, one glance on my Instagram account, Facebook, Pinterest, or tumblr will tell you this, so it was time I took matters into my own hands and purchased a quality camera and lens to begin a lifelong hobby. I enjoy minimalist photography but also whatever piques my interest. I avoid our local camera shop initially because of their inability to match prices, their knowledge and my disadvantage, a known marketing strategy for anyone trying to up-sell, and head instead to Best Buy, where they acknowledge manufacturer rebates, offer their own sales, and price match any location both online and mortar you can find at a better price. I wanted an EOS or a DSLR, and knew my price point, and Best Buy had an amazing deal and price matched an even better one on the Canon of my dreams. The manager and the woman approved it, but upon returning the next day, the next manager refused even after yesterdays manager was called at home. This was the first round of tears, because it had been such a long road to even get to this point, and without the sale the camera simply couldn’t be purchased. Today, as I reflect, I wonder: Why do girls cry so much more easily than boys?
“Until puberty, boys and girls cry in equal amounts. However when the estrogen levels rise in girls and bring them to tears more often, the testosterone increasing in boys are causing less tears than their female counterparts. Once we reach adulthood, women cry approximately four times as much as men- about 64 times a year, as opposed to 17 times for men. We could blame a protein named prolactin, which also control breast milk production, is present when someone cries emotional tears. The protein gets the endocrin system flowing, making more people more prone to crying and women have 60% more prolactin in their bodies at any given time do to men. Another reason for men’s stoic nature could be that men sweat more than women. When men sweat, then may need to release some toxins that are found in emotional tears, lessening their need to cry. Women have them too, but when men cry since they sweat they need to cry fewer tears. Men may have saved their tears for disasters, but when hormones and middle age hits, the statistics change again.”
Okay, so Discovery helped me now, but in the moment I was devastated and needed another way. Fortunately, my parents had been plotting to buy me a “present” anyways and told me to return to Best Buy and get the one I really wanted. I returned a third time, to be told they could not do anything in price matching, and I was forced to wait around fifteen minutes for the second time and I was about to spend more money than I was comfortable with standing waiting, and falling prey to their antics. I get in my car, this time I am so frustrated that I am in tears, and go to Jack’s, much like heading out of the “Pride Lands”.
It’s intimidating just to walk in the store; there are lenses behind the counters, camera’s that are easily valued at what my car is now worth, and what I now know to be fifteen professional photographers working there always ready to assist customers who only buy from them. I happen to walk right up to the owner. I ask questions about the Canon EOS and the Nikon DSLR’s and he realizes I am not going to buy the full price, know little, would like to learn more, and calls me out. He informs me this is unethical, and I am asking him for information in his store only to take business elsewhere, I tell him he is unkind and this is no way to establish business and this is how our relationship begins. I want to walk out of the store but I am defiant and stand there like a child and quietly argue. I feel bad, and he points our marketing strategies that make me angry yet I know is right, then he calls out the most obvious, Best Buy treated me worse than he has yet, and he is being truthful. Tears.
I learn they will never price match, but they will always service my camera for free and I know where I take it, that he will personally teach me how to use it, and for any question after that day he will also teach me, and slowly the fifteen photographers will also turn me into one as well. The most frustrating aspect is the marketing, good and bad that affects the consumer makes the decisions even if they aren’t bluntly called to your attention. I hesitated, argued his sound strategies, and after three hours I walk out of the store with my new Nikon D3200, and four pages on exactly how to use the camera, in MY language. I have returned to ask questions on the WIFI and he is amazing, and it was worth my tears, and the refusal of price matching.
I guarantee he does not cry as much as a woman. He was stoic, cold, and had zero qualms hitting me while I was down and he knew I would walk out with a camera when I hesitated. Reflecting on how smart we both were to use this strategy and make this purchase even when in the moment I knew exactly what he was doing makes me want to cry again. Possibly knowing our weaknesses, that my friends, was the best marketing strategy of all.
Do women cry more than men? : (http://curiosity.discovery.com/question/woman-cry-more-than-men)